Meta tags are crucial pieces of information that describe a web page. The information contained in the meta tag is what identifies a webpage and allows search engines to categorize it. Meta elements are small tags employed in XHTML and HTML documents to give structured data about a Web site. They can be used to control the title like “Wealthy Affiliate Review“, description, and keywords of a web page. The meta element in an HTML document appears at the beginning of the head tag. Meta elements can also appear in other HTML document positions, although they are more frequently placed at the beginning of a page’s content.
Search engines have been known to apply different algorithms to the results pages of websites, depending on the information contained in the meta tags. Because meta-tags are used to control the way a web page is displayed when searched by users, they must be chosen well. Some search engines, such as Google, display meta tags automatically; others use manual methods. In general, meta tags that are used on web pages that get higher rankings appear in the SERPs (Search Engine Result Pages) more often than pages that don’t receive these higher rankings.
Several other meta tags are often associated with important search terms or with the name of a particular product. For example, the alt tag affects how a web page is displayed in search results, and the h tag displays the description of a page title. Meta tags can be combined with other keywords to increase the chances of a Web site appearing in the SERPs (Search Engine Results Pages). However, a site that contains several meta tags that are unrelated to the content of the page can negatively affect rankings.
Successful use of meta tags should be aimed at maximizing the visibility of a Web site. Meta tags, when used properly, allow for both search engine popularity and easy browsing. Certain meta tags, such as image tags, must be included on every page for the page to appear in the SERPs. Also, certain other meta tags must be contained in the HTML of each page for the page to appear in the listing results of search engines.
Webmasters that are serious about their SEO efforts need to make sure that they optimize their sites for the search engines. This is done by creating meta tags for every page of the Web site. It’s also important to place the appropriate meta tags on all images, videos, and sound files that will be associated with the Web site. It can be time-consuming and difficult to research every possible keyword phrase, so many Web sites employ professional writers to write the proper meta tags and other important meta tags information. When done correctly, this will ensure that each page of the Web site is optimized for the search engines.
One way to avoid search engine problems with meta tags is to ensure that the page content accurately reflects what the user will see when he looks at the Web site. The title tag, for example, should always be the first thing that appears in the search results for the page. Also, the Meta description tag should describe the page clearly and accurately. A website owner should never use Meta tags to attract traffic to a site that does not have sufficient content. An often-overlooked factor when it comes to search engine optimization is the number of times that a page is displayed in the SERPs.
The actual count of occurrences of the keywords or phrases used on the Web pages should never surpass ten. The engines allow only ten occurrences of each keyword or phrase, so don’t overload the HTML text with repetitive keywords. Webmasters also should try to use the same titles for all the pages of their site. Search engines can sometimes use titles that are unrelated to the content of the Web site, but this is considered to be unsatisfactory SEO.
Some search engines actually monitor the activities of the Webmaster and may eliminate Web sites from indexing if they discover numerous Meta tags being used. To make sure that no search engine bans your site from indexing, you should avoid the use of viewport meta tags. Viewport Meta tags tell the search engine spiders that the page has links to external sites. This is considered a major problem because it can lower the ranking of the main page and the site’s individual pages.
